An elderly man sits focusing on his game of scrabble. The clock ticks on, and his opponent, a nurse, reads a book while she waits for his next move. Despite his intense concentration on the game, in a flash of memory, the old man sees himself unwell, bed-ridden. His son and grandson look on with worried expressions on their face. The young boy asks if his grandfather will be okay. Shaking off that time, both mentally and figuratively, the man spells ‘Reclaim’ on the scrabble board, signifying overcoming his challenges and celebrating small victories, as his opponent gets up to check his vitals.
Kites Senior Care unveiled its brand film delving into the need to seek the right help at the right time for ageing parents. Titled ‘The Game’, the film celebrates World Senior Citizens Day, and aims to inspire viewers to understand the power of professional care for seniors.
