We, at Adgully, have always saluted and honoured women managers and leaders across diverse fields. Over the years, W-SUITE is a special initiative from Adgully that has been turning the spotlight on some of the most remarkable women achievers in the M&E, Advertising, Marketing, PR and Communications industry.
On the occasion of Mother’s Day this year, Adgully has come up with a special series saluting the Moms of the A&M industry. The series will explore how successful women leaders, who are also mothers, are achieving work-life balance, and are also creating an inclusive work environment so that the mothers in their teams can work to their full potential.
In conversation with Adgully, Dr Reema Nadig, Co-Founder and COO, KITES Senior Care, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces have appreciated and helped working mothers, and much more.
According to Nadig, as a woman leader and a working mom, maintaining a work-life balance is indeed a constant juggling act. She said that sometimes it gets out of hand to manage both work and family at the same time, but women somehow find ways to tackle it well.
The key tip that she wants to give to other working mothers is to prioritise and delegate effectively. “Focus on the most important tasks at hand and don’t hesitate to ask for help when needed. Setting boundaries and communicating your needs to both your workplace and family is crucial,” she stressed.
Women need to remember that it’s okay to say “no” sometimes and take time for self-care. “Surround yourself with a supportive network of family, friends, and colleagues who understand and respect your responsibilities as a working mom,” Nadig added.
She further said that “Mommy guilt” is a common feeling among working mothers, and that she had also personally experienced it. “Due to our motherly instincts, we fear missing out on things on the homefront. During such times, it becomes essential to acknowledge that we are doing the best we can in both our personal and professional lives,” she added.
To manage this guilt, Nadig practices self-compassion and reminds herself that being a working mother is a valuable example for her children. Balancing personal and professional life requires effective time management and setting realistic expectations. She makes quality time with her children a priority, even if it means making small adjustments to her schedule or involving them in activities that align with her work. “Remember, it’s about finding harmony that works for you and your family,” she said.
Speaking about her experience as a working mother, Nadig said, “I became a mother 16 years back and remember that returning to work after maternity leave was a significant transition filled with challenges. Returning to work compelled me to adjust to a new routine, balance childcare arrangements and cope with separation anxiety. To overcome these challenges, I gradually eased back into work by starting with flexible hours. New mothers returning to work can also take up part time jobs and eventually take a full time job.”
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